Facebook Cancels Its Plan to Include Ads in WhatsApp

Facebook Cancels Its Plan to Include Ads in WhatsApp

Reportedly, Facebook is suspending a disputable plan to integrate advertisements in WhatsApp, its messaging service. Recently, the company has dissipated a team that discovered the best ways of embedding ads onto WhatsApp. Reportedly, the company has also deleted the team’s efforts and work from the code of the messaging service. The initiative seems unexpected regarding face in Facebook’s move to legalize its various products, mainly one of the most famous services. Facebook procured WhatsApp in 2014 for $22 billion. Since the acquisition, it is seeking ways to legitimize the company’s user base, which includes more than a billion users.

Still, Facebook aims to incorporate advertisements into the Status feature of WhatsApp eventually. But, currently, the messaging service will continue to be ad-free. The judgment arrives over a one-and-a-half years after the resignation of WhatsApp co-founders Jan Koum and Brian Acton. At the time, Acton said he had disagreed with Sheryl Sandberg, Facebook CEO, regarding app monetization. Reportedly, a similar clash regarding targeted advertising and privacy has also occurred. Besides this, the advertising holdup has directed Facebook to instead focus on other features of WhatsApp that will enable businesses to connect with customers and arrange those contacts. At that time, Acton and Koum had concerns that a commercial messaging function could enforce deterioration of WhatsApp’s end-to-end encryption.

As mentioned above, currently, it is unclear whether Facebook is totally slaughtering its plans to add advertisements to WhatsApp. According to reports, the company has decided to free the efforts for now. Well, it may launch ads to Status in the future. Currently, the messaging service is concentrating on developing functions for businesses. Apart from this, many people in developing countries are using WhatsApp as a mean for doing business. Meanwhile, WhatsApp has launched a service app, particularly for customers in 2018. Besides, recently, it has unveiled the function to develop a product catalog in the application itself.

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