Apr 16, 2025

Targeted Conversion Improvements

Targeted Conversion Improvements

“Every dollar spent on advertising should yield eighty cents in sales.” — David Ogilvy
Improving your conversion rate doesn’t have to involve costly tools or risky redesigns. In fact, a modest 3% or 5% increase in your conversion rate can add hundreds of thousands of dollars to your bottom line.With that in mind, here are three specific improvements you can make to improve your conversion rate. Source https://www.conversionteam.com

Streamline the onboarding process:

Whether you’re creating a mobile app or a website, an easy sign-up and onboarding process is essential to increasing conversion rates. For example, you can reduce sign-up friction by using contextual tooltips that automatically appear when users need them (like when they’re signing up for a free trial or interacting with core features). Or, you can use interactive walkthroughs to help users get acquainted with new products and services. You can even add real-time feedback to reduce customer frustration and encourage them to convert.

Leverage testimonials and social proof:

Adding customer feedback and testimonials to your homepage, sales pages, or landing pages increases the perceived credibility of your brand and product. It also increases user confidence that your solution will work for them and reduces anxiety over their decision-making process. You can easily implement this type of user-generated content with a simple plugin like G2 or Userpilot.

Speeding up your site’s load time will increase your conversion rate by reducing the number of impatient visitors who leave your website or digital property before it loads. For example, a study by digital marketing agency Portent found that websites that load in one second have three times the conversion rates of those that take five seconds to load. Using heat maps and session recordings to understand how visitors interact with your site will reveal where bottlenecks are, so you can optimize layouts and calls to action.